Japanese energy and fintech firm Remixpoint has announced a major pivot toward Bitcoin, raising ¥31.5 billion (approximately $215 million) to acquire up to 3,000 BTC. The Tokyo-listed company is the latest in Japan to restructure its corporate strategy around Bitcoin as a long-term treasury asset, following the path set by industry trailblazer Metaplanet.
With Japan’s yen remaining weak, interest rates hovering near zero, and the regulatory environment warming to crypto, listed companies are beginning to embrace Bitcoin as a hedge against fiat devaluation and as a tool for financial innovation.
Corporate Treasury Strategy Goes Digital
Remixpoint’s BTC acquisition plan isn’t just a diversification play, it’s part of a broader strategic shift. The company described its Bitcoin purchase as a result of “in-depth internal debate,” aimed at boosting long-term corporate value while carefully managing risk.
This isn’t just rhetoric. Remixpoint plans to make Bitcoin a central pillar of its corporate treasury strategy, with its leadership personally invested in this direction. Notably, President and CEO Yoshihiko Takahashi will receive his entire salary in Bitcoin.
The firm said this move helps align executive incentives with shareholder interests, especially as the company’s stock increasingly mirrors Bitcoin’s price movements. By placing Bitcoin at the heart of its financial planning, Remixpoint signals confidence in crypto’s future and the evolving macroeconomic landscape.
Following Metaplanet’s Lead: A Proven Playbook
Remixpoint’s strategy closely mirrors that of Metaplanet, a company that successfully transformed from a struggling hospitality firm into one of Japan’s most-watched Bitcoin-holding companies. Since adopting a Bitcoin-centric treasury model in mid-2023, Metaplanet’s stock has soared over 500%, capturing retail and institutional investor attention.
Metaplanet’s goal is to amass 210,000 BTC by 2027, effectively positioning itself as Japan’s closest equivalent to a spot Bitcoin ETF. Its transformation has inspired confidence in the viability of Bitcoin as a treasury reserve asset, especially in Japan’s uniquely deflationary and low-yield environment.
Remixpoint appears to be taking notes, aiming not only for a significant BTC treasury but also for a deeper integration of Bitcoin into its executive compensation and corporate ethos.
Growing Trend Among Japanese Firms
Remixpoint is not alone. Japan is witnessing a growing trend of listed firms exploring or adopting Bitcoin on their balance sheets. Game developer Gumi Inc. recently allocated $6.3 million into Bitcoin, aiming to convert portions of its gaming revenue into long-term digital assets.
Fashion retailer ANAP Holdings began with a modest 50.6 BTC purchase but has already announced plans to increase that to over 1,000 BTC by August. These moves indicate growing confidence among Japanese corporates that Bitcoin can act as a robust store of value, even in traditionally conservative financial circles.
Moreover, Japan’s regulatory climate, while stringent, has become more transparent and supportive in recent years. This has allowed public companies to explore Bitcoin-based strategies with clearer legal frameworks and investor communication standards.
Bitcoin as a Corporate Asset Class
The rise of Remixpoint, Metaplanet, and other Japanese firms embracing Bitcoin could mark a shift in how corporations globally approach digital assets. While the US has seen large players like MicroStrategy champion BTC reserves, Japan’s movement is significant given its unique monetary conditions and cautious corporate culture.
As more companies align executive compensation and treasury policies with Bitcoin, we may witness a broader institutional shift toward decentralised assets. For Remixpoint, this is more than a speculative investment, it’s a foundational pivot designed to prepare the company for a digital-first financial future.