MicroStrategy has overtaken Microsoft in stock performance, with a staggering 1,570% increase since 1999, surpassing Microsoft’s 1,460% over the same period. This milestone underscores the impact of MicroStrategy’s substantial Bitcoin holdings as the company continues to experience bullish momentum in 2024.

MSTR/USD monthly chart. Source: TradingView

Bitcoin Strategy Elevates MicroStrategy’s Market Cap

Since its 2020 decision to accumulate Bitcoin, MicroStrategy has become the world’s largest corporate Bitcoin holder, with 252,220 BTC, valued at around $17 billion. The company’s recent acquisition of 7,420 BTC in September brought its holdings to over 1% of all Bitcoin that will ever be mined, sparking renewed investor interest. This surge has increased MicroStrategy’s market cap to $43.35 billion, making it the 477th most valuable company globally.

Trading Volume Rivals Giants like Nvidia

The rising price of Bitcoin has also driven a surge in MicroStrategy’s trading volume. On Oct. 11, the company saw a 30 million trading volume, approximately 17.65% of Nvidia’s trading volume, reflecting an increase in investor activity.

MSTR Trade Volume as Percentage of NVDA. Source: Investing.Com

MicroStrategy’s Net Asset Value (NAV) premium recently rose to almost three, the highest since early 2021, with Bitcoin trading around $68,000. This NAV expansion is indicative of investor confidence in the company’s BTC-driven strategy.

Future Outlook: Continued Growth Potential

MicroStrategy’s stock trajectory suggests continued upward potential, fuelled by its significant Bitcoin exposure. As Microsoft weighs a potential Bitcoin addition to its balance sheet, MicroStrategy’s pioneering crypto strategy positions it as a unique tech player with expanding investor enthusiasm.

With a market cap within 8% of $50 billion, the company’s Bitcoin-driven growth showcases the potential benefits—and volatility—of corporate crypto holdings.