Donald Trump’s media company, Trump Media & Technology Group (TMTG), has announced a bold expansion into financial services and cryptocurrencies. The launch of Truth.Fi, a new investment-focused brand, sent shares of the company soaring by 15% in pre-market trading.
A $250 Million Crypto Bet
TMTG revealed plans to invest up to $250 million into investment accounts, Bitcoin, and other crypto-related securities. The funds will be managed by the brokerage Charles Schwab, adding a layer of traditional finance oversight to the venture.
The move marks Trump’s deepening involvement in crypto, following the controversial launch of a meme coin just days before his recent inauguration. Critics argue these ventures pose a conflict of interest, given Trump’s commitment to making the US a crypto hub.
Truth.Fi: A New Fintech Venture
CEO Devin Nunes positioned Truth.Fi as a natural extension of Truth Social, TMTG’s social media platform. According to Nunes, the company aims to build an ecosystem that shields users from perceived censorship and debanking by major corporations.
The firm plans to introduce multiple investment vehicles under the Truth.Fi brand throughout 2025, with a focus on decentralized finance (DeFi) and crypto-friendly investment products.
Trump’s Crypto Push: A Political and Financial Gamble
Trump’s increasing ties to the crypto industry have drawn scrutiny from ethics officials and financial regulators. His administration’s pro-crypto stance, coupled with personal business ventures in the space, raises questions about impartiality.
Despite this, Trump Media has struggled to establish itself as a dominant force in the tech world. Truth Social remains far behind Meta’s Facebook and Instagram, as well as Elon Musk’s X (formerly Twitter).
Meme Stock Mania Continues
While Trump Media has yet to rival major tech giants, it has thrived as a meme stock, attracting retail investors and raising millions in funding. The announcement of Truth.Fi has only fueled further speculation, with investors eager to capitalize on the firm’s crypto-driven future.
With Truth.Fi set to launch multiple products this year, all eyes will be on Trump Media’s ability to turn hype into sustainable growth. Whether this move cements Trump’s status as a crypto champion or fuels further controversy remains to be seen.
