Trump Media & Technology Group (TMTG), the media enterprise controlled by the family of US President Donald Trump, is preparing a major financial move into the cryptocurrency sector. The company, which operates the Truth Social platform, plans to raise a staggering $3 billion in capital to invest in digital assets, including Bitcoin.
According to individuals familiar with the matter, TMTG is targeting $2 billion through fresh equity and another $1 billion via a convertible bond issuance. The announcement could coincide with a major crypto gathering in Las Vegas this week, where notable Trump allies such as Vice President JD Vance, Donald Trump Jr, Eric Trump, and Trump’s crypto advisor David Sacks are scheduled to speak.
While the terms and final size of the fundraising are subject to change, sources close to the deal report that the offering has grown significantly in recent weeks due to heightened investor interest.
Strong Demand and Strategic Positioning
The proposed capital raise mirrors the aggressive investment strategy employed by MicroStrategy (now rebranded as Strategy), a former software firm that has become a poster child for corporate crypto accumulation. MicroStrategy’s approach—raising billions in debt and equity to acquire Bitcoin—has seen its market valuation soar to over $100 billion.
TMTG appears to be following a similar trajectory. The upcoming share offering is expected to be carried out on an “at-the-market” basis, meaning shares will be sold close to their current trading value. TMTG shares ended last week at $25.72, giving the company a market capitalisation of nearly $6 billion.
In a brief and combative statement, TMTG dismissed the reports, stating: “Apparently the Financial Times has dumb writers listening to even dumber sources,” but did not elaborate further. Neither Donald Trump Jr nor the White House has commented officially.
Crypto at the Heart of Trump’s Policy Vision
The Trump administration has increasingly positioned itself as a pro-crypto regime. The President has publicly pledged to make the United States the “crypto capital of the world.” This ideological stance has fuelled a resurgence in the digital asset space, pushing Bitcoin to record highs—surpassing $109,000 last week.
The Trump family’s personal ventures in crypto have been growing. These include a Trump-branded NFT trading card collection, the creation of two meme coins, investments in crypto mining firm American Bitcoin, and involvement with stablecoin platform World Liberty Financial. Now, the family’s flagship media entity looks set to become a major institutional player in digital assets.
TMTG is also planning to launch its own cryptocurrency-focused exchange-traded fund (ETF), aiming to capitalise on institutional demand and regulatory tailwinds that may come under a Trump-led administration.
Ties to Wall Street and Broader Market Implications
Several major financial firms are reported to be in discussions to underwrite the offering, including ClearStreet and BTIG. The presence of institutional underwriters further reinforces the scale and seriousness of the initiative.
The Trump family’s crypto ambitions have also sparked concern over potential conflicts of interest. After reclaiming the presidency last year, Donald Trump transferred his 53% stake in TMTG—valued at around $3 billion—into a revocable trust managed by Donald Trump Jr. The younger Trump retains full investment and voting control over the entity’s holdings.
The developments at TMTG are part of a wider surge in crypto-related deal-making. Just last month, a SPAC led by Brandon Lutnick (son of Commerce Secretary Howard Lutnick) partnered with Tether and SoftBank to form Twenty One Capital—a $3.6 billion Bitcoin investment vehicle. Similarly, Ripple inked a $1.25 billion deal to acquire prime brokerage firm Hidden Road, signalling broader institutional confidence in digital assets under the Trump administration.
A Bold Gamble or a Strategic Play?
Trump Media & Technology Group’s $3 billion bet on cryptocurrencies is a striking sign of the Trump family’s commitment to digital assets—not just as a political talking point but as a financial cornerstone. Whether this move will pay off remains to be seen. It may cement TMTG as a major crypto player or expose it to the volatile swings of an often unpredictable market.
Nonetheless, with the highest levels of US leadership now deeply intertwined with cryptocurrency investments, the next chapter of digital finance in America is shaping up to be both audacious and deeply political.
