A New Era of Fan Engagement
As PSG’s Exclusive Digital Identity Partner, Matchain will bring its decentralized identity (DID) and data sovereignty solutions to the forefront, transforming the way fans interact with their favorite club. This initiative promises to offer PSG supporters enhanced security, privacy, and personalization in their digital experiences.
Petrix Barbosa, CEO of Matchain, expressed his enthusiasm: “We are excited to embark on this journey with Paris Saint-Germain, a club that shares our vision for innovation. Through the Joint Innovation Studio, we will bring Web3 experiences to the football community, creating new opportunities for fan engagement and data empowerment.”
The Joint Innovation Studio
A key aspect of this partnership is the creation of the Joint Innovation Studio, which will unite PSG, Matchain, and Web3 industry experts to push the boundaries of digital transformation in sports. The studio will incubate cutting-edge innovations, further enhancing PSG’s leadership in sports technology.
Pär Helgosson, Head of Web3 at PSG, commented: “At PSG, we’ve always been at the forefront of digital innovation. By partnering with Matchain, we’re not only elevating our fans’ experiences but also prioritizing their privacy and security. Together, we’re reshaping the future of football engagement.”
Matchain’s Rising Success
In addition to the PSG partnership, Matchain just went LIVE on DappRadar and has already entered the TOP 5 most populous chains over the last 30 days! This rapid rise highlights the platform’s growing influence in the blockchain space.
Nicola Ibbetson, PSG’s Global Partnership Director, added: “This collaboration underscores our commitment to technological innovation. We’re thrilled to work with Matchain and explore new ways to connect with our fans.”
With this partnership, PSG and Matchain aim to set new standards in fan engagement, data privacy, and digital ownership in football, shaping the future of Web3 integration in sports.
