South Korean video game developer Nexon, through its blockchain subsidiary NEXPACE, has unveiled a new cryptocurrency aimed at enhancing user engagement and driving ecosystem growth within its web3 game, MapleStory Universe. The announcement, made on August 27, introduces the NXPC token, designed to foster greater involvement from players and community members in the game’s development.

Token Aims to Revolutionise In-Game Content Creation

The NXPC token allows players to contribute directly to in-game content creation—a role traditionally reserved for game developers. By integrating the token into MapleStory Universe, a web3 adaptation of Nexon’s popular 2003 2D online game MapleStory, the company seeks to promote a “natural flow of community-driven growth.” The game is built on the Avalanche blockchain, and it is anticipated that the NXPC token will also be based on Avalanche, aligning with the game’s infrastructure.

Nexon’s Continued Blockchain Investment

This launch represents Nexon’s latest commitment to the blockchain sector. The company has previously made significant investments in cryptocurrency, including a notable purchase of over 1,700 Bitcoin for approximately $100 million. Nexon’s CEO, Owen Mahoney, stated that these investments reflect a “disciplined strategy for protecting shareholder value and maintaining the purchasing power of our cash assets.”

A New Era for Web3 Gaming

The introduction of the NXPC token is part of Nexon’s broader strategy to integrate blockchain technology into its gaming ecosystem, offering players more control and involvement in the evolution of their favorite games. The move highlights the growing trend of major gaming companies exploring blockchain solutions to enhance user experience and engagement.

For further details on the NXPC token and its role in MapleStory Universe, follow NEXPACE’s updates and announcements.