KuCoin, a leading global cryptocurrency exchange, has officially launched a fully regulated crypto trading platform in Thailand. This move comes after the company acquired ERX, Thailand’s first SEC-supervised digital asset exchange. The launch marks KuCoin’s first fully licensed and operational subsidiary in the region, showcasing the firm’s deepening commitment to regulatory compliance and global expansion.
Strategic Move into Southeast Asia
The expansion into Thailand is a significant part of KuCoin’s broader strategy to grow in Southeast Asia. With Thailand offering a strong mix of regulatory clarity, high market potential, and government support, KuCoin saw the country as an ideal starting point for its regulated operations in the region.
BC Wong, CEO of KuCoin
BC Wong, CEO of KuCoin, emphasized that this expansion reflects their global compliance roadmap. He pointed out that the country’s structured regulatory environment makes it a favourable hub for digital finance. “Thailand’s combination of regulatory clarity, market potential and government backing made it a significant milestone in our global compliance strategy,” Wong told Cointelegraph.
KuCoin Acquires ERX, Rebrands as KuCoin Thailand
To facilitate its entry, KuCoin acquired ERX Company, the first digital asset exchange in Thailand licensed by the Thai SEC. Following the acquisition, the platform was rebranded as KuCoin Thailand on April 22. As of April 30, the exchange is officially registered with Thailand’s Ministry of Commerce.
All existing ERX users have been smoothly migrated to the new platform, with KuCoin Thailand now fully operational. Currently, it offers spot trading and Thai baht fiat on/off-ramp services, enabling Thai users to buy and sell cryptocurrencies using their local currency.
Compliance and Security at the Forefront
KuCoin has underlined its commitment to compliance and user safety by obtaining globally recognised certifications such as SOC 2 Type II and ISO 27001. These certifications reflect KuCoin’s focus on maintaining a secure and trustworthy environment for crypto trading, especially in regulated markets.
KuCoin Thailand’s registration is confirmed. Source: Thailand SEC
The exchange aims to stay aligned with local regulations while expanding its services. Wong also mentioned that KuCoin Thailand’s product offerings would gradually grow based on market demand and regulatory allowances.
Thailand’s Crypto Market Gets More Competitive
It enters a growing and competitive crypto market in Thailand. The country already hosts eight other SEC-licensed exchanges, including:
Bitkub Online
Gulf Binance
Upbit Exchange
Thai Digital Assets Exchange
WAAN Exchange
GMO-Z.com Cryptonomics
InnovestX Securities
Orbix Trade
Despite this, KuCoin sees a strong opportunity, especially as the Thai government explores crypto payment options for the tourism industry, including credit card integrations for tourists. It aims to be part of this financial innovation and serve both retail users and travellers in the future.
KuCoin’s regulated launch in Thailand is more than just another market entry, it’s a statement. By aligning itself with local laws and acquiring an already compliant platform, the exchange is setting a new standard for global crypto players aiming to expand into regulated markets.
With strong backing, a compliant infrastructure, and a clear focus on user experience and security, KuCoin Thailand is well-positioned to thrive in one of Southeast Asia’s most promising digital asset landscapes.
