Google intends to amend its Cryptocurrency Coin Trust advertising policy as of January 29, 2024.

These products can be promoted by US-focused advertisers provided they fulfill certain criteria and have earned Google certification. Global enforcement of the policy is ensured, with violators receiving a notice at least seven days in advance of any potential account suspension to give them time to comply.

It is required of advertisers to abide by local regulations in the places they target. The purpose of the modification is to make clearer the promotion of cryptocurrency coin trusts, including financial products that provide trading in trusts that hold pools of digital currency.