Genius Group Strengthens Bitcoin Position
On June 17, Nasdaq-listed Genius Group announced a major increase in its Bitcoin holdings, expanding its crypto treasury by 52%. The move brings the company’s total Bitcoin reserves to over 100 BTC, valued at more than $10 million at the time of purchase.
The development was first reported by Cointelegraph and reflects the company’s growing confidence in Bitcoin as a long-term store of value and hedge against traditional financial volatility.
Bitcoin Integration into Corporate Strategy
This strategic accumulation signals Genius Group’s continued belief in the potential of digital assets. While several tech firms have previously added Bitcoin to their balance sheets — most notably MicroStrategy and Tesla — Genius Group’s aggressive growth in crypto assets indicates a broader trend of institutional adoption.

LGHL stock price, 1-day chart. Source: Google Finance
By surpassing the 100 BTC mark, the company not only solidifies its position within the Bitcoin ecosystem but also aligns itself with a growing number of publicly listed entities diversifying into digital currencies.
Market Reaction and Timing
The acquisition comes at a time when Bitcoin is trading at approximately $104,731, reflecting a bullish market sentiment driven by global demand, institutional entry, and broader economic uncertainty. Genius Group’s investment suggests it aims to capitalise on Bitcoin’s upward momentum while also positioning itself ahead of potential inflationary pressures.
CEO’s Vision on Bitcoin and Financial Innovation
Genius Group’s CEO, Roger Hamilton, has previously expressed optimism about decentralised finance and blockchain-based solutions. The recent acquisition underscores the company’s commitment to embracing innovation, not only in its education platforms but also in its financial strategies.

Source: Fetch, Interactive Strength
By integrating cryptocurrency into its treasury, Genius Group is likely seeking both long-term appreciation and increased alignment with younger, tech-savvy investors and users.
Broader Implications in the Corporate Landscape
The decision to boost crypto holdings could influence other mid-cap and small-cap companies to consider similar moves, particularly those looking to modernise their asset allocation strategies. As regulatory frameworks around digital assets become clearer, such corporate actions may become more commonplace.
Whether this investment will significantly impact Genius Group’s financial performance remains to be seen, but it certainly marks a strategic bet on the future of decentralised finance.