London, 24 July 2025 – Crypto-focused social trading platform Bloom has raised $1.6 million in a pre-seed funding round, aiming to revolutionise how traders and key opinion leaders (KOLs) interact and transact in the decentralised finance space. The round was led by Lightspeed Faction, with participation from notable backers such as Stani Kulechov, Outlier Ventures, Delta Blockchain Fund, CoinTelegraph, APX (a joint venture by Axel Springer and Porsche), Plassa Capital, and Paul Taylor.
A One-Stop Hub for Crypto Traders
Bloom is positioning itself as the go-to platform for the modern crypto trader, offering a single interface that integrates multiple tools and services commonly used across the industry. From discovering new trades and accessing trusted KOL insights to executing transactions and managing portfolios, Bloom seeks to wrap the entire trading experience into one seamless application.
According to CEO Charlie Varley, the idea is to eliminate the need for users to switch between numerous dashboards, wallets, exchanges, and social media platforms. “Think of Bloom as a hub that connects ‘Crypto Twitter’, wallet providers, and exchange capabilities into a single interface you never have to leave,” Varley explained. “See a trade you like from a trusted KOL, instantly fund your wallet, and hit ‘buy’—all without switching tabs.”
Funding to Power Product Development and Growth
The newly raised capital will support the final development stages of Bloom’s platform, with an internal rollout scheduled for July, followed by an Early Access launch later this summer. Initial testing will be conducted on Ethereum, Base, Arbitrum, and BNBChain networks.
The funds will also be used to expand Bloom’s team across engineering, product development, and design. In addition, the startup plans to launch targeted growth campaigns and expand its partnerships with KOLs, leveraging an already thriving community of over 20,000 high-profile trading personalities.
Simplifying the Fragmented Crypto Experience
The crypto trading landscape has long been criticised for its complexity. Traders typically rely on a combination of more than 10 different tools to research, plan, and execute a trade. Bloom’s platform aims to address this issue by merging social discovery tools, on-chain analytics, decentralised exchange functions, and portfolio management into one intuitive app.
Users will benefit from a real-time feed of verified on-chain activity, reducing the risks of acting on unreliable or misleading signals. With just one click, they can copy trending trades from influencers they trust, eliminating the friction typically involved in executing crypto transactions.
Monetisation Opportunities for Creators and Influencers
For creators and key opinion leaders, Bloom introduces a performance-based reputation system. Influencers will be able to monetise their content through user engagement—either passively, as traders copy their successful moves, or through exclusive, premium content. This model encourages transparency and rewards accuracy, helping to build a more trustworthy ecosystem for both retail traders and creators.
Proven Traction and Industry Recognition
Bloom has already begun making waves in the blockchain startup space. It was recently named a Top 3 Consumer Startup at Paris Blockchain Week and successfully graduated from the highly respected Creative Destruction Lab accelerator programme. These early accolades indicate strong market interest and validate Bloom’s mission to become the default front-end interface for daily crypto trading.
With its unique blend of social connectivity, analytics, and trading functionality, Bloom aims to streamline the crypto experience and become an essential tool for the next generation of traders.
