Samsung Electronics and Coinbase have unveiled a major partnership designed to simplify cryptocurrency trading for millions of Galaxy smartphone users. Starting in the United States, more than 75 million Galaxy device owners can now access Coinbase’s crypto exchange services directly through the Samsung Wallet app, eliminating the need to download separate applications or transfer funds across platforms.

The integration not only offers seamless access to Coinbase’s ecosystem, but also marks the largest single consumer distribution initiative in the exchange’s history. Both companies confirmed that international expansion is already on the roadmap.

Seamless Trading Through Samsung Wallet

The core of the partnership lies in embedding Coinbase’s services within Samsung Wallet. U.S. Galaxy users can now:

• Trade cryptocurrencies directly from their devices.

• Link Samsung Pay to Coinbase accounts, enabling payments tied to crypto balances.

• Access staking rewards and crypto payment tools without switching apps.

This integration consolidates everyday financial and digital tools. Alongside mobile payments, IDs, car keys, membership cards and boarding passes, users can now view and manage crypto holdings within a single secure wallet environment.

“Millions of Galaxy users rely on their smartphone to complete everyday tasks and that goes far beyond communication, it’s paying in-store, unlocking a car, showing an ID and more,” said Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America. “With our Coinbase partnership, Galaxy users have a simple and streamlined way to access crypto from a leader in the industry.”

Coinbase One Free Trial and User Incentives

To encourage adoption, Samsung Wallet users will receive a free three-month subscription to Coinbase One’s Preferred Tier. This premium service includes:

• Zero trading fees up to a set limit.

• Boosted staking rewards.

• Access to exclusive partner offers.

Additionally, new or re-engaging Coinbase customers may receive a $25 credit in USDC after completing their first trade. These promotional incentives highlight Coinbase’s intent to capture retail participation at scale, while offering Samsung users tangible rewards for experimenting with crypto trading.

Shan Aggarwal, Chief Business Officer at Coinbase, emphasised the significance of the rollout:
“Together with Samsung, we’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto starting with more than 75 million of Galaxy users across the U.S. and soon around the world.”

Enhanced Security with Samsung Knox

Security remains central to the collaboration. Samsung Wallet is protected by Samsung Knox, the company’s proprietary security platform. The system employs hardware-level encryption, tokenisation and biometric authentication to safeguard sensitive financial and crypto data stored on devices.

This extra layer of security aims to reassure users who remain wary of mobile-based crypto services. By keeping keys and sensitive data on-device, Samsung and Coinbase seek to reduce exposure to common online threats and hacking risks.

Strategic Implications for Coinbase and Samsung

For Coinbase, the partnership represents a powerful new distribution channel in an increasingly competitive U.S. crypto market. The exchange’s most recent quarterly results revealed sluggish revenue growth of just 3%, falling behind rivals such as Kraken (18% growth) and Robinhood (nearly doubling its crypto revenue). By embedding its services into Samsung Wallet, Coinbase gains direct access to millions of potential retail users.

Samsung, meanwhile, strengthens the functionality of its Wallet product. Already a hub for payments, digital IDs, loyalty cards, transport passes and car keys, the app now integrates crypto trading, further positioning Galaxy devices as all-in-one digital companions.

Drew Blackard summarised Samsung’s ambition:
“Samsung Wallet is a trusted tool to millions of Galaxy users and we’re continually working to find creative ways to enhance the experience with added functionality.”

Outlook: U.S. First, Global Next

Although the launch is initially limited to the United States, both companies have confirmed plans for international expansion. Given Samsung’s global market penetration and Coinbase’s ambition to diversify beyond its core U.S. base, the integration could soon reach millions more Galaxy owners worldwide.

For now, Galaxy users in the U.S. enjoy early access to Coinbase One benefits, direct trading via Samsung Pay and the convenience of managing crypto alongside other everyday essentials in a single app.

Shares of Coinbase (Nasdaq: COIN) reacted positively, trading around $373, up nearly 130% over the past year, according to The Block Price data. Investors appear to see the Samsung tie-up as a significant growth lever for the exchange.

As crypto exchanges race to secure retail distribution, the Samsung–Coinbase collaboration may prove a template for future industry partnerships between major consumer technology brands and digital asset platforms.