FC Barcelona has taken a major leap into the world of Web3 with the launch of its official digital wallet Barça Pass. Designed for over 11 million registered Barça ID users, the wallet blends blockchain technology with a modern fan experience, bringing the club closer to its global community. Through this initiative, the club aims to offer secure digital ownership and immersive engagement opportunities to fans, even if they’ve never stepped foot inside Camp Nou.
What Is Barça Pass?
Barça Pass is FC Barcelona’s first official Web3 wallet, a digital platform that brings fans into the blockchain era. Developed in collaboration with Futureverse, a leading tech company in the Web3 space, Barça Pass allows users to securely store and manage digital assets such as:
Source: BarcaPass
Official FC Barcelona digital collectibles
Customisable avatars
Blockchain-based fan experiences
Access to exclusive games and virtual environments
With a strong focus on accessibility, Barça Pass eliminates the need for complex technical knowledge. It’s built for everyone from hardcore crypto fans to casual supporters just starting out in the digital world.
A Gateway to the Barça Metaverse
The launch of Barça Pass marks FC Barcelona’s first major step toward building a full-fledged metaverse, a digital universe where fans can interact, play, and own club-related assets in innovative ways. According to Jordi Mompart, the club’s Director of Data & Innovation:
“Barça Pass enables supporters to own exclusive digital assets and engage in immersive, gamified experiences. It represents our gateway to the digital realm and marks the first step toward building the FC Barcelona metaverse.”
Fans can now create digital versions of themselves using custom avatars, dress them in Barça kits, and take part in a range of virtual experiences. From playing Web3 games to trading digital memorabilia, the Barça metaverse is envisioned as a dynamic digital space rooted in community, passion, and innovation.
Digital Collectibles and True Ownership
Barça Pass is more than just a wallet, it’s a complete digital collectibles platform. Using blockchain technology, fans can own unique digital items tied to the club. These assets might include:
Matchday highlights
Legendary moments from the club’s history
Custom NFTs tied to key events or achievements
The beauty of blockchain is that it proves authenticity and ownership, so fans know exactly what they own, and that it’s officially backed by FC Barcelona. These items aren’t locked inside a single app either, thanks to interoperability features, they can be used across various Web3 ecosystems.
For fans used to buying merchandise, tickets, or souvenirs, this is a whole new kind of connection, one that’s digital, secure, and truly personal.
A More Inclusive Fan Experience
One of the most powerful aspects of the Barça Pass is how it bridges the gap between the club and its global supporters. Not every fan can attend a match in Barcelona or afford a team jersey, but Barça Pass opens up a new way to participate.
Fan identity and avatar creation interface – Source: BarcaPass
Aaron McDonald, CEO of Futureverse, explained it best:
“There are millions of Barça fans who’ve never been to a match or bought official gear. With Barça Pass, they now have something just as meaningful. Collectibles are no longer just items; they’re memories and digital extensions of a fan’s journey.”
This fan-first approach makes use of simple, seamless technology that removes the common barriers to Web3 adoption. No need for complicated crypto wallets or deep technical understanding, just a few clicks, and you’re in.
What’s Next for FC Barcelona’s Digital Future?
Barça Pass is just the beginning. The club sees this as a long-term investment in technology and fan engagement. Over time, fans can expect:
Expanded metaverse experiences
New digital merchandise and games
Exclusive drops and fan challenges
Event-based rewards and community interaction
By blending innovation with tradition, FC Barcelona is setting a new standard for how sports clubs connect with fans in the digital age. Whether you’re a lifelong supporter or a new fan from the other side of the world, Barça Pass gives you a front-row seat to the future.
