WhiteBIT’s native token, WBT, made headlines on June 16 by becoming the best-performing crypto asset of the day. The token surged over 32% in a single day, outpacing Toncoin (TON) and Shiba Inu (SHIB), following a high-profile partnership announcement with European football giant Juventus.
With a new all-time high of $52.27 and a market cap reaching $7.43 billion, WBT is now the 21st-largest cryptocurrency by market capitalization. But what’s behind this sharp rise, and can the momentum continue?
Juventus Partnership Fuels WBT Rally
The key driver of WBT’s recent rally is WhiteBIT’s newly announced sponsorship deal with Juventus, one of Europe’s most famous football clubs. The partnership includes WhiteBIT’s logo being featured on Juventus’ official matchday kits, giving the crypto exchange huge exposure to a global sports audience.
Such high-profile sponsorships can play a crucial role in boosting brand awareness, attracting new users, and building institutional credibility. That appears to be happening already, as Whitechain the blockchain that powers the WhiteBIT ecosystem, saw daily active addresses surge by 182% in just two days. This jump in user engagement shows a growing interest in the platform, which can help sustain WBT’s upward momentum.
What is WBT and Why Is It Rallying?
WBT is the utility token of the WhiteBIT exchange. It plays a central role in the platform’s ecosystem by enabling lower trading fees, unlocking special features, and serving as the main token for transactions on Whitechain.
As more users interact with Whitechain and the wider WhiteBIT platform, demand for WBT naturally rises. This makes WBT a key asset that reflects the growth and activity of the entire WhiteBIT ecosystem.
The latest price surge has pushed WBT’s year-to-date gains above 110%, making it one of the strongest performers in the market so far in 2025. The token’s breakout candle referred to by traders as a “god candle” shows the strength of investor confidence in the wake of the Juventus partnership.
Technical Analysis: Still Room to Run?
On the technical front, WBT has broken above a long-term ascending trendline that has been in place since November last year. This breakout confirms a continuation of the bullish trend, at least in the short term.
WBT price, MACD and PPO chart — June 17 | Source: TradingView
Momentum indicators support the bullish view:
The MACD (Moving Average Convergence Divergence) shows strong upward movement.
Oscillators confirm rising momentum.
The Chaikin Money Flow stands at +0.53, suggesting solid capital inflows.
If this trend continues, WBT may test the next psychological resistance level at $55. A move above this level could open the door for even higher targets in the weeks to come.
Risks: Overbought Signals Could Lead to Pullback
While the overall outlook is bullish, short-term caution is advised. The Relative Strength Index (RSI) currently sits around 93, which is considered extremely overbought. Historically, such high RSI readings often precede a short-term correction or consolidation.
WBT CMF and RSI chart — June 17 | Source: TradingView
As of now, WBT has retraced slightly from its peak, falling 1.24% to around $51.62. This could signal the start of some profit-taking by early investors.
Still, the broader trend remains strong. Rising user activity, increasing brand exposure, and a growing ecosystem are all factors that support the long-term value of WBT. If investor interest continues and WhiteBIT maintains its momentum through further developments, WBT’s rally could have more room to run—even with occasional dips.
Final Thoughts
WhiteBIT’s WBT has shown impressive strength, outperforming major tokens like TON and SHIB after its strategic partnership with Juventus. While technical signals hint at a possible short-term pullback, growing user engagement and ecosystem activity may help maintain upward pressure on the token.
