Japanese firm Metaplanet, also dubbed “Japan’s Strategy,” has significantly raised the stakes in its Bitcoin treasury strategy. On June 6, the company announced an audacious goal: to accumulate 100,000 BTC by the end of 2026, more than quadrupling its previous target of 21,000 BTC. With its latest purchase of 1,088 BTC on June 2, Metaplanet now holds 8,888 BTC, meaning it plans to acquire at least 91,112 more BTC over the next 18 months.

This bold move places Metaplanet among the most aggressive institutional Bitcoin buyers globally. CEO Simon Gerovich explained the revised target in a statement posted on X, underscoring Bitcoin’s rising strategic value amid macroeconomic uncertainty.

Economic Shifts Driving Bitcoin Accumulation

Metaplanet’s Bitcoin push is not a mere speculative gamble, it’s a calculated response to deeper changes in the global economic landscape. According to Gerovich, the world is transitioning from an economic model based on capital and labour to one built on information technology. At the same time, the post-war monetary regime is showing signs of stress, marked by ballooning sovereign debt, trade policy shifts, and geopolitical instability.

Source: Metaplanet

In this evolving environment, traditional safe-haven assets like long-term government bonds are losing investor confidence. Even gold, traditionally seen as the ultimate hedge, has been revalued to all-time highs against major fiat currencies. Bitcoin, with its limited supply, decentralised nature, and ease of custody, is increasingly seen as a viable alternative.

“Safe assets are no longer safe,” Gerovich declared, positioning Bitcoin as a superior store of value for the digital age. He stressed that Bitcoin’s scarcity, portability, and independence from intermediaries make it uniquely suited to the demands of modern finance.

The 555 Million Plan: Funding the Bitcoin War Chest

To fund this massive accumulation, Metaplanet is turning to equity markets. The firm has introduced a new strategy, the 555 million plan, that allows it to issue up to 555 million new shares to raise capital specifically for Bitcoin purchases. This comes on top of the 210 million shares already issued under its original “21 million plan.”

Updated Metaplanet’s Bitcoin acquisition and yield targets through 2027. Source: Metaplanet

If fully exercised at the initial price of 1,388 yen ($9.6) per share, the total capital raised is expected to reach 770.3 billion yen (approximately $5.32 billion). This war chest will be deployed over the next year and a half to fuel Bitcoin acquisitions.

Metaplanet is not only aiming for 100,000 BTC by 2026 but has set its sights even higher, over 210,000 BTC by the end of 2027. This would give the company a place in the so-called “1% Club,” a term used for entities holding at least 1% of Bitcoin’s total 21 million supply.

Regulatory and Market Implications

While Metaplanet’s strategy has drawn praise from crypto enthusiasts, it has also attracted scrutiny. Standard Chartered Bank recently flagged the risks associated with the rising trend of public companies adopting aggressive Bitcoin treasury strategies. The bank reported that 61 out of 124 public firms that hold Bitcoin collectively own 3.2% of the total supply.

Such concentration among institutional players may lead to market volatility, governance debates, and regulatory crackdowns, especially if the current macroeconomic crisis deepens. However, for now, companies like Metaplanet are forging ahead, signalling a growing institutional confidence in Bitcoin as a reserve asset.

In the coming months, all eyes will be on Metaplanet’s execution strategy—whether it can continue to raise funds and acquire Bitcoin at scale without significantly impacting the market price. If successful, it could further solidify Japan’s emerging role as a global crypto powerhouse.

Metaplanet’s pivot to a Bitcoin-heavy treasury signals more than just corporate optimism, it reflects a fundamental shift in how institutions perceive value, risk, and stability. As governments struggle with debt, inflation, and financial instability, Bitcoin is fast becoming the new safe haven for forward-thinking firms. Japan’s Metaplanet may well be leading the next wave of institutional adoption.